Following in the footsteps of their now-legendary "Brainfreeze" (1999) and "Product Placement" (2001) sets, DJ Shadow and Cut Chemist have outdone themselves.
Their new, all-45 show, entitled "The Hard Sell," incorporates eight turntables and two guitar loop pedals, allowing tricks and complexity rarely attempted by a DJ duo. As with the two previous sets, the pair eschew their own material in favour of an amalgam of music from all eras and styles, providing for amusing and provocative mash-ups; rap mixes with fiddle music, doo-wop with new wave, and everything in between...all while avoiding the obvious, "been there, heard that" stuff you get from most DJs.
The last time "The Hard Sell" was performed, was in the United States in front of 15,000 people at the world famous Hollywood Bowl...so you know it's going to be special. In the words of Shadow himself, "we want to play something to make everyone smile...and then send them running for the exits!"
Dam you Londonites!
Thursday 13th March London Roundhouse
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